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Meet the Women behind Double S
Hi, I'm Sadiyah Syhairah, the name behind DOUBLE S. I've been working since I was 14 years old, and every business I've built has grown from a different season of my life. Each income stream tells its own story of resilience, creativity, and purpose.
My love for finance started in high school, but it became a necessity in college when I was supporting myself and paying my own tuition. While working five jobs, I took finance and accounting electives to better understand how to earn, manage, and grow my money.
Baking began as a way to relieve stress during college until a friend offered to pay me for cupcakes. That one order turned into a campus business selling cupcakes and cake cups. After moving home in 2023, I expanded into custom cakes for family, friends, and special occasions.
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Today Sadiyah Serenity Doula Services, Becoming a trained doula wasn't a career pivot, it was the natural destination of a passion I've carried for years. While I don't have children of my own, I come with nine nieces and nephews and a lifetime of being the person my family and friends call first. Being a Doula isn't knowing every medical thing about birth, postpartum. It is knowing how to remain calm in a high pressure environment, being nurturing and having that character driven outgoing mindset that makes everyone want to share that very special moment with you. That is me.
DOUBLE S is more than a name; it's a reflection of my journey, proving that passion, hard work, and purpose can create multiple paths to success